Online reviews are essential in this day and age!
Online reviews demonstrate the success and failures of your business and most importantly, what your customers think of you. By regularly updating and growing your online reviews, your business can benefit massively.
DEALING WITH UNHAPPY CLIENTS
Whilst dealing with unhappy clients is not always a positive experience, it could have a positive outcome for your business and the customer. Review ratings cannot always be changed but the clients’ comments can be edited.
If a bad review pops up about your business, responding positively to resolve the issue could lead to the client editing their review. This creates a positive reputation for actively trying to help your clients if they are unhappy and despite it being a negative review, it shows the success of your business’ customer service skills.
Bad reviews can also be important, with 95% of clients suspecting censorship if a business has no bad scores!
IMPROVING BUSINESS CREDIBILITY
93% of consumers are influenced by online reviews, meaning your businesses credibility is improved significantly. Although your business may have word of mouth recommendations and a strong client base, online reviews are one of the most important factors to bring in new customers.
Increasing the number of reviews will also improve your credibility, with the more reviews you have, the more likely your business is to gain customers and conversions. 40% of consumers will form an opinion after 1-3 reviews, whereas 88% will read up to 10. If you only have a small number of reviews, this is a good start but should always be improved upon to gain the most credibility.
BUILDING CONSUMER TRUST
Your website and social media accounts could be the perfect online shop for your business, however, without any proof, it can be a struggle for your business to gain enquiries. Customers always want to see proof of your success, whether this is images of your work or real customers leaving positive reviews.
By creating a portfolio of your reviews across several different platforms, you give clients the proof they need to make a purchase with your business. Online reviews can be just as important as personal recommendations from friends and will often have the same reliability as it is always based on personal experience. You should never use a business you can’t trust and online reviews will always resolve this problem.
You should always be updating your online reviews to ensure there is still new feedback about your business, building trust with new clients.
Having fast communication with your customers is essential. Online reviews are just one of the ways your customers voice their opinion and giving fast and helpful communication should always be done.
By offering fast communication, customers may be more likely to leave positive reviews on your business, as well as quickly resolving any issues that they encounter.
BOOST SEARCH RANKINGS
Not only do online reviews have a positive result for customers and credibility, but they can also be useful in boosting your business’ search engine rankings. Finding a reliable SEO strategy is difficult and using a varied selection of content marketing will often give you the opportunity to improve search engine rankings.
As online reviews improve the ranking of your business and website, this will also increase the traffic you receive and the reliability of your business. As this continues, it means more reviews will be added and therefore a high search ranking can be easily maintained.