Let’s face it; it takes a particularly talented person to keep people engaged during a conference call.
West recently released a study that looked at conferencing statistics after surveying 500 professionals about their experiences. This study picked up a lot of traction among the business community.
Most calls are so dreadfully boring, in fact, that 27 percent of those surveyed admitted to falling asleep during one. Sleeping on a professional conference call is pretty bad, but that’s not the end of the story. Turns out people do all kinds of things on conference calls that you wouldn’t expect.
• Doing Other Work: No one was surprised by this one. One of the big advantages of a conference call is the opportunity to multitask. Almost two-thirds of people said they do other work while on a conference call. While we applaud the multitaskers and overachievers, it can also be dangerous to become so distracted with other work that the conference call becomes ineffective.
• Sending Emails: This isn’t a big surprise and may sometimes even be necessary. More than three out of five people admitted to sending an email during a conference call. This isn’t always a bad thing, especially if it is related to the call. But, keep in mind that if you can’t type and pay attention at the same time, you might want to put a hold on the emails.
• Eating or Making Food: The survey found that 55 percent of people eat or prepare food while on a conference call. They must not be contributing much if their mouths are full. On one hand, I get it; I keep snacks at my desk and am known to gobble them up at any given time. But, on a call? I’m envisioning a scenario in which I am on a conference call with a lot of people. I’m feeling peckish, so I grab a handful of salty peanuts. Then, I’m asked a question by my boss. Now everyone has to wait while I properly masticate and swallow my food. It’s either that or I spit them out. Either way, it doesn’t look (or sound) good.
• Going to the Restroom: Gross. The last thing we want to do is picture another person going to the restroom while we are talking to him on the phone. Nearly half of people admitted to doing just that while on a conference call. I will tread lightly on my commentary here. If you are doing this, please stop. Just don’t. It’s a dangerous path to go down that could end in professional humiliation.
• Texting: So this one is pretty predictable. When are people nowadays not texting? I’ll admit that it’s become so normal to see someone shoot off a quick text that I wouldn’t even notice it in a meeting if you were quick about it. But that doesn’t mean it’s acceptable. Even in the modern world, some manners will take you a long way. A simple rule of thumb: If you wouldn’t do it in a face-to-face meeting, you probably shouldn’t do it in a conference call. But, flexibility is part of the allure of a conference call.
• Check Social Media: It should come as no surprise that more than four in ten people surveyed admitted to using social media during a mobile conference call. Social media has permeated our society. You’re likely to have found this very blog post on social media. That being said, it can be very distracting while trying to pay attention to something important. Another thing to consider is the fact that social media has become so intertwined with the business community. So, it may not be a bad thing to use social media in a business setting. But, like most things, there is a time and a place to Tweet or post a status. A conference call is rarely one of them.
• Playing Video Games: There is just something strange and almost offensive about a client or coworker playing Call of Duty while we’re trying to discuss quarterly budgets and marketing strategies. But alas, a quarter of our respondents admitted that they have played video games during a conference call. I don’t think I could pull this off. It’s not that I don’t play video games. Rather that when I do, I tend to yell at the TV screen like the characters in the game can hear me and will be motivated to perform at a higher level. Something tells me that someone shouting, “You gotta catch the ball when it hits your hands!” would be pretty confusing on a conference call.
• Online Shopping During a Conference Call: More than one in five of those surveyed admitted that they shop online during a conference call. This isn’t so surprising. Most people browse the web while working. But, again, when you’re on the clock and on a call, you should probably be giving 100 percent of your attention to the conference call.
• Exercise While on a Conference Call: So, almost one in ten people admit to getting a sweat on while on a conference call. Personally, there is no way I could work out while also on a conference call. My wheezing and stressed vocals would give me away instantly. It’s possible that people may be just walking on a treadmill or squeezing a hand grip. But, those are some liberal definitions of “exercise.”
• Take Another Phone Call: With just six percent of respondents admitting to taking another call while on a work conference call, this has likely never happened to you. But, as anyone who has ever tried to call customer service about your phone bill will attest, being on hold is one of the more maddening things in the world.
So how can we keep people’s attention on a conference call?
It would be easy to be discouraged by these numbers. People, it seems, are doing anything they can to not pay attention to you on a conference calls.
One problem with conference calls is that they are a completely audio experience. Several studies have found that about 65 percent of people are visual learners, so it is no wonder that people tend to ‘wander off.’
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